Logo Design

A Logo Design is much more than a simple graphic and some type 'plonked' together. It is a symbol that represents your Brand / Identity. This symbol better known as a Logo Design can communicate meaningful information to your clients and business associates. For example a professional logo design communicates a professional service, a corporate style design communicates an efficient business service and a colourful / playful design says fun / light hearted humour. Subtle elements and colours within the design can also provide further information. People often create their own business logos using word processing software but the results are usually unprofessional and the file formats are not compatible with industry printing methods. It is a wise move to invest in a professional design created by an experienced designer or studio as once you have begun branding your business stationery, uniforms, vehicles, etc, it becomes very expensive to change all these things. Your identity should be seen as an investment and you should consider your branding solutions in your business plan as an impressive brand obviously looks more attractive and trustworthy to your clients and business associates, meaning that such an investment should generate a return for your money. It is difficult to say what kind of return / sales you will receive from a logo investment / brand, but if you use your new identity for 10 years then consider how much business you may win through having a professional identity, it is clear that a good logo will more than pay for itself, but do not push the boat out beyond what you can afford. However having said that you need to be realistic about the cost as a very cheap logo design will usually look cheap and this does not go very far for impressing clients.

The Cost of a UK Logo Design

A Logo Design does not have to leave your piggy bank in pieces but you should be realistic about the cost. An experienced designer is likely to want a minimum of £20 an hour and it takes time to create a professional identity. If you are running your business on a small budget the best thing to do is find a designer or studio offering fixed fee logo design packages with a good number of revisions included in the price. That way you wont be taken by surprise when you get the invoice. A realistic cost in the UK for a professional logo design would be from £200-£450. You should expect this cost to rise considerably if you intend on having lots of face to face consultations as a designer will have to charge for such time, but then few of us can afford to work for free!

Where do I find a Studio or Designer?

If you are looking for a logo designer you have two choices, to either use an online business or a local designer for more information please see the section titled Online Business or local Designer? If you are looking for an Online business then try the search engines for such terms as professional logo and logo design online, or you can look through the many online directories. If you are looking for a local designer then the best place to start your search is through recommendations.